Uso de Redes Sociales como herramientaeducativa: Caso de estudio TikTok y YouTube

Use of Social Media as an Educational Tool: Case Study TikTokand YouTube

Abstract

The use of digital platforms such as TikTok and YouTube has transformed teaching methodologies, responding to the demands of a generation immersed in digital environments. A Systematic Literature Review (SLR) was conducted following the Kitchenham model, which enabled the identification and analysis of empirical and theoretical studies published in Scopus, Web of Science, and Google Scholar. The findings show that YouTube has established itself as an effective platform for formal and self-directed learning, thanks to structured content such as courses, tutorials, and lectures that promote the understanding of complex topics and support teaching efforts. TikTok, on the other hand, emerges as a motivational resource capable of capturing initial attention and presenting information in a brief and engaging manner, although it is limited in academic rigor and conceptual depth. Among the common challenges of both platforms are the need for content curation, teacher training, and the distraction caused by the overabundance of recreational material. Both teachers and students value these tools as complementary resources that enhance learning. However, their integration requires clear pedagogical strategies, media literacy, and institutional guidelines that ensure critical, structured use aligned with curricular objectives. Under these conditions, TikTok and YouTube can become effective tools for students’ academic and professional development.